Items Identified to address [prioritised pillar order]
1. Implement new database and website
First priority item underpinning everything else. It has to support virtually every one of the pillars identified in the strategic exercise by providing content, communication channels and resources.
2. Promotion and Marketing
An area vital to get the message about all the areas the RACI is involved out to members, stakeholders and the general public.
The topics identified to be marketed in can be summarised as:-
- Promoting the chemical science to the public
- Chemistry career pathways
- Outreach activities
- Activities / Events both in the area of attendance and sponsorship
- Not mentioned but falls under a later item is accreditation
The topics identified to be marketed in can be summarised as:-
- Creating a common brand for all business units in the organsation
- Ensuring cancelled annual event remain on users radars for following year
- A marketing campaign to get universities to accredit
- Develop marketing strategies for the ANCQ
- Template development to attract commercial partners
- Targeted campaign to inform members of what is available for them
3. Education and Professional Development
Multifaceted area looking at the growth and development of the profession from grass roots level in schools to the highest levels of professional development
Important at the grass roots level to get school students interested in chemistry [future members] and an important benefit, particularly the younger set, in career advancement
The topics identified to be marketed in can be summarised as:-
- ANCQ growth - Australia and NZ - Part of the Marketing focus
- Centralised school resources point - for all states and products
- Accreditation of tertiary courses
- Promoting careers in chemistry through member spotlights in newsletters and on the web Career advancement resources
- Developing content for non research member development ie management, regulatory, finance related
4. Governance and Management
Provide the administrative, finance and infrastructure systems, policies and procedures to ensure the sustainability, growth and legal compliance of the RACI
The topics identified to be marketed in can be summarised as:-
- Membership growth. This is intimately related to other areas providing benefits. It is one of the priorities of the marketing function, a dedicated membership engagement officer has been employed, the website will be far better engagement tool
- Improved Infrastructure, systems and technologies - Website, awards package, zoom webinars, central access to staff documentation
- Improved Infrastructure, systems and technologies - Website, awards package, zoom webinars, central access to staff documentation
- Create diverse revenue streams
5. Members Services
Providing a range of activities and structures that provide member benefits that add value to a member’s lives.
The topics identified to be marketed in can be summarised as:-
- groups, branches and divisions activity is aligned to Plan
- measurement of volunteer engagement - function of the new website
- volunteer recognition - review awards suitability
- build a community for members opportunities for members to raise their professional profile
6. Advocacy
Preparing and maintaining position statements in areas and on topics important to the profession and using these to respond to issues in the public domain The process involves the building of a bank of policy statements on critical areas based upon scientific fact and processes and devoid of any political connotations. The first step being the identification of key areas, the starting point for this could be the review of like societies' positions. Once completed these statements would form the basis of any media related interactions through adequately trained identified experts in the organisation
The topics identified to be marketed in can be summarised as:-
- Develop position statements
- Media policy
7. Strategic Partners
Forming partnerships with organisations that can assist the RACI achieve its mission, vision and goals.
The topics identified to be marketed in can be summarised as:-
- Establish Strengthen relationship and mutual benefit between RACI and key stake holders particularly in the commercial sector
- Create a global voice for RACI through interactions with various international federations
- Collaborate with kindred bodies and associations
8. Communications and Connectivity
Utilising all communication channels effectively and efficiently to connect and positively engage with our stake holders about the things we do and want to do